“ The race now officially becomes “The Transat bakerly” – in a partnership that perfectly fits the French company’s spirit of adventure.”
The Transat, the oldest professional solo sailing race, which sets sail from Plymouth to New York on May 2nd, has a new title sponsor in bakerly, a new brand of French inspired bakery goods.
The race now officially becomes “The Transat bakerly” – in a partnership that perfectly fits the French company’s spirit of adventure.
Founded in 2015, bakerly, is a new consumer brand but it shares with The Transat – which enjoys a 56-year history steeped in adventure and sailing folklore – a common path: both The Transat and bakerly are crossing the Atlantic.
‘bakerly’ is a US subsidiary of the French industrial food group Norac. With bakerly, American consumers can now experience crêpes, brioches, and croissants made without additives or preservatives.
For the Norac group, the sponsorship of the race is something of a homecoming. Crêpes Whaou! is one of the most iconic brands owned by the group and sailing fans will remember the many victories of French skipper Franck-Yves Escoffier and his trimaran. Escoffier even took part in the 2004 edition of this solo transatlantic epic.
With a warm-up from St Malo to the race start at Plymouth and then finishing New York 3,000 miles later, The Transat bakerly follows the strategic path of the bakerly brand – created in France, established in Britain and today setting foot in America.
During each of The Transat bakerly’s stopovers – at St-Malo, Plymouth and New York – the public will have the chance to discover, or rediscover, the different products the Norac group has to offer.
The Transat bakerly is a key race in the world of offshore racing and sport in general, since 1960, the race has contributed a great deal to sailing and its history has a universal appeal. We are very proud to associate our brand with an event of this magnitude.
“The Transat bakerly is a key race in the world of offshore racing and sport in general”, explained Bruno Caron, CEO of Norac. “Since 1960, the race has contributed a great deal to sailing and its history has a universal appeal. We are very proud to associate our brand with an event of this magnitude.
“For us this sponsorship marks a return to racing and a sport that has much potential, as we discovered with Crêpes Whaou! Now with The Transat bakerly, we marry passion and reason because this is how the best stories start.”
Hervé Favre, The Transat bakerly Events Director said: “Since the first edition, The Transat has been associated with fine partners. Today we are proud to join together with bakerly and look towards a promising future with Norac, a French food group out to conquer the US market.
“This partnership is great news, and it will help give greater scope to the event,” Favre added.
Since the first edition, The Transat has been associated with fine partners. Today we are proud to join together with bakerly and look towards a promising future with Norac, a French food group out to conquer the US market. This partnership is great news, and it will help give greater scope to the event.
The 2016 edition of The Transat bakerly will see 25 solo skippers in four classes – Ultimes, IMOCA 60s, Multi50s and Class40s – take on one of the great challenges in professional sailing. They face a 3,000-mile course complete with storm force headwinds, rough seas and freezing fog.
When Sir Francis Chichester won the first edition of the race in 1960, it took him 40 days to reach New York. This year the fastest boats could be there in as little as seven days.
The Norac Group:
- 4200 employees
- CEO Bruno Caron
- HQ in Rennes, France
- Owner of 12 brands, including 5 outside of France
- Companies in France: Ateliê do Sabor, Cie des Pains, Daunat, Dessaint Food Services, La Boulangère and Sud’n’Sol
- Companies outside France: Germany – Ibis; Brazil – Norac do Brazil; Spain – Espanorac; UK – Norac Foods UK; USA – Norac USA
- 21 production sites; two outside of France
- Brands: Armor Délices, Ateliê do Sabor, bakerly, Crêpes Whaou!, Daunat, Dessaint Food Services, Ensoleil’ade, Ibis, La Boulangère, Le Ster Le Pâtisser, Sud’n’Sol.
The Transat bakerly:
- The oldest professional solo sailing race, first staged in 1960 and held every four years
- Race winners have included many of the world’s greatest solo sailors, among them Sir Francis Chichester, Eric Tabarly, Ellen MacArthur and Loick Peyron
- The 2016 edition of The Transat bakerly features 25 entries from four nations
- Solo skippers will race in four classes of yachts
- The racetrack is 3,000 nautical miles of the North Atlantic Ocean
- The race starts from Plymouth in the UK and finishes in New York (for the first time since the inaugural race in 1960)
- Involves some of the toughest racing in solo sailing with storms, big seas and freezing fog to contend with
- Features for the first time a non-timed warm-up from St-Malo in Brittany to Plymouth
- At the finish the yachts will berth in the brand new Oneº15 Brooklyn Marina overlooking Manhatten