“ Follow the build-up to one of the most exciting races on the sailing calendar”
It might still be 195 days away, but with the new website live, teams already registering and an official launch coming up – it’s time to explain the different ways you can follow the build-up to what is undoubtedly one of the most exciting races on the sailing calendar.
At the heart of the project, our website is our main communication and information platform. In the build-up to The Transat we will be posting regular news and detailed content about the race that you perhaps wouldn’t find on our social channels. Not only does our website contain the latest news but it also includes an account of The Transat’s iconic history which is well worth a read. Please note that once the race begins, our website will go into ‘race mode’.
Everyone’s go-to social media channel, Facebook (along with Twitter) is our favourite place to interact with our fans and share our best anecdotes from both past and present. If you’re not already following us click here.
Ah – the world of 140 characters. Our Twitter page will be The Transat at-a-glace. Breaking news, interaction with the skippers, favourite quotes, best images, important announcements…it would be hard to tell you what we won’t be sharing on Twitter.
Probably one of the most visual social channels around, our Instagram page will be home to The Transat’s best images/videos from both past and present. Photography has come on leaps and bounds since the last edition of this race in 2008 so we’re very excited about what imagery 2016 will have to offer. We will be working with the best photographers around so in the next couple of months our Instagram account will become one worth following.
We have some important announcements coming up and would like to deliver them directly to your inbox. We promise we won’t bombard you or go OTT with our newsletter frequency, but what we will do is make sure that our newsletters are engaging and fun to read. Sign-up here.
As the entries filter in one-by-one, we will be sharing our skippers’ profiles on our website along with their individual social media channels. This brings a different dimension to our communications and is just another fantastic way to follow The Transat.
The Transat will have two official hashtags making it quick and simple to search for news on the web. The first in the English language hashtag #Goitalone and the second is the French language hashtag #latransatanglaise.